Regulation presents one barrier that hinders TV from attracting spend from other platforms, Be Addressable’s Charlie Makin argued.
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XR’s Blair Robertson suggested that, while efficiency is crucial, it must be considered alongside efficacy.
Jack Benjamin hosts a panel of video researchers to unpack what is behind a “view” and how advertisers can cut through to increasingly attention-poor audiences.
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We have a fax machine TV trading system in the AI age. But the need for structural change can only be addressed with the full participation of the agency community.
Women’s sports, challenger agencies, AI developments, video fragmentation… 2025 has much in store for industry leaders.
Advertisers need to “lean in” more to the cross-measurement project, according to the trade body’s director-general.
Mark Marshall argued that cost-mitigation efforts are holding back media owners and brands, but broadcasters still have work to do to better demonstrate value to advertisers.
Broadcasters are looking to challenge tech platforms by measuring outcomes.
ITV has joined Channel 4 in posting full episodes to YouTube — a strategy that some analysts are concerned is following the mistakes of publishers.