DMPG will sit under Havas’ CSA data and tech consultancy division.
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She becomes chief planning officer, a newly created position in North America.
This year, the scheme covers three areas: business, talent and charity.
Dynamic AI-generated ads are a retail first in linear audio, the brand claims.
Jack Benjamin hosts a live panel where three media strategists field questions about common challenges in advertising.
Revenue reached €9.05bn for H1, driven by “excellent performances” of Lagardère and Canal+.
Vivendi plans to list Canal+ and Havas in London and Amsterdam respectively to reflect the “international dimension” of the businesses.
Four Havas shops have lost B Corp status following the holding group’s global Shell win last year.
A 60-second TV ad with Cher making surprise appearances in different programmes will run on ITV, Channel 4 and Sky.
Analysts explain why the presumed Vivendi offshoot could be a good fit with the London Stock Exchange and how the capital has moved to attract more investment.
