Havas’ global managing director of measurement explains why, despite falling out of favour, Marketing Mix Modelling still has a lot to offer marketers.
More Havas Media articles
Ahmed El Kady investigates how media owners and ad solution providers are grappling with ways to best harness the technology.
Analysis: A year after Covid-19 lockdown restrictions lifted across most of the world’s major economies, the major media and ad agency networks are beginning to show markedly differing rates of growth.
Starbucks UK has taken over the full tunnel between Kings Cross St Pancras underground and international station with iced coffee sights, smells and sounds.
In brief: The new global network will consolidate existing agency brands and expertise in music, sports, gaming, and other areas of “fan activation”.
In brief: Domino’s has renewed its sponsorship of ITV’s streaming platform following the launch of ITVX in December in a two-year deal struck by Havas Media Group UK.
If we really want to get tasked with solving problems rather than delivering prescribed outputs, then we need to get much, much better at diagnosing problems. But how, asks Havas Media’s strategy head.
Havas Media Group UK has appointed Lizzie Nolan and Simon Bevan to chief transformation officer and chief operating officer respectively.
In brief: Advertising software platform DoubleVerify has appointed four commercial hires to “spearhead growth” in EMEA.
In brief: it is the first account win for Havas Media Group’s digital commerce agency since it acquired Expert Edge in September.