While this prolonged deprecation can be frustrating, marketers and brands can make the most of this transitional moment, writes Havas Media Network’s Jamie Seltzer.
More Havas Media articles
From the user interface of Silk Road to medical lessons from sailing, these innovations help us look beyond our immediate surroundings to improve our work.
Watch: Omar Oakes is joined by Bloomberg Media’s Phil Robinson and Havas Media Network UK’s chief planning officer, Jackie Lyons. They delve into the transformative impact of incorporating insights and data tools into your advertising strategy.
The team, which will work on projects network-wide, is headed up by newly promoted chief planning officer Jackie Lyons.
To launch the reboot of Alone in the Dark, a haunted house welcomed influencers to experience its eerie atmosphere alongside other marketing activity.
Havas Media Network UK will feed into the UK cross-media measurement initiative’s future product scope and involve its clients in beta trials.
Havas’ CEO is the second-longest-serving leader of a major advertising network, but insists he will be at the helm until at least 2035.
Yannick Bolloré, chair of Havas’ parent group Vivendi, speaks to Omar Oakes about the company’s financial earnings and its plans for 2024.
The owner of Havas and Canal+ returned to profit last year.
Brands are rightly asking what the best approach is when it comes to attention, so time to get specific about terms and how to decide which vendors to work with.