In brief: Havas Media Group has begun feeding attention data into its media-planning tools on a global scale as part of its partnership with Lumen Research.
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In brief: Havas Entertainment has become the global media planning and buying agency of record for games publisher, 505 Games.
In brief: The acquisition will “accelerate” the global expansion of Havas Media Group’s full-service ecommerce agency Havas Market from the UK.
Havas Media is expanding in to Scotland after acquiring an Edinburgh-based creative agency.
The cost-of-living crisis has started to impact high-income households since April, new data has found.
As media and advertising companies report their quarterly earnings, no one seems interested in talking about the most important resource of all and why it is in such short supply.
For the first half of the year, Havas Group’s revenues reached €1.26bn, up 19.9% year-over-year
The companies have entered an exclusive two-year partnership.
Havas Media Group and Lumen Research will create tools to plan, measure, buy and optimise attention on a global scale as part of a new partnership.
Vivid Goliath, the toys ad games company, has appointed Havas Entertainment as its UK media agency of record.