Analysis: The Converged solution is Havas Media’s answer to one of online advertising’s key challenges in recent years as network media agencies
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Havas UK’s chief data and product officer explains what to look for in a viable long-term tracking solution.
If greenwashing in media and advertising is such a major concern, it doesn’t seem to be working very well, writes the editor.
The Media Leader Podcast: Yannick Bolloré, CEO and chairman of Vivendi and Havas, talks to editor-in-chief Omar Oakes at The Future of Media.
Vivendi chairman and CEO told delegates at The Future of Media about the importance of media companies thinking global, growth acquisition strategies and the decision to work with Shell.
Scope3’s Anne Coghlan and The Responsible Marketing Agency’s Hannah Mirza criticised Havas for winning the Shell account and discussed the ethics of working to advertise for clients that are contributing to the climate crisis.
Scope3’s Anne Coghlan and The Responsible Marketing Agency’s Hannah Mirza join Ella Sagar to unpack the state of the media industry’s sustainability efforts, and the ethics of advertising for fossil fuel companies.
The uproar over Havas winning the Shell account is hypocritical. If we’re all so perfect, why are any of us in an industry that promotes consumption and waste?
Havas Media Network UK has promoted Nick Wright, managing director of Havas Entertainment, to the newly created role of chief growth officer.
Yannick Bolloré will join us in London next month for The Future of Media as one of our headline speakers at the UK’s market leading conference for media and advertising.