More Ipg articles

New research found that using both skippable and non-skippable formats double the impact on brand preference.

Talking to a child will show you that some of the best insights about effective media strategy can come from the simplest of observations.

Major global holdcos highlighted macroeconomic uncertainty and generally presented soft guidance updates following a tumultuous Q1.

Ross Jenkins discusses what sets Mediahub apart, why brands continue to over-invest in social media and the future shape of AI-driven agencies.

Retention of Unilever business propelled WPP shop to top of the ranking, COMvergence analysis showed.

UM’s latest study looked at the impact of the financial crisis on young adults, who say they feel pressure from social media.

Watch: Susan Kingston-Brown on why she views AI as a threat to building unique brands, Omnicom’s acquisition of IPG and the impact of Meta’s changes to content moderation.

Exclusive: Daniel Chapman and Susan Kingston-Brown explain why the IPG Mediabrands agency wants to replace the funnel with a non-linear philosophy grounded in its proprietary Brand Pattern Model.

When Omnicom and IPG merge, nothing really changes apart from some agency brands get shut down and a lot of people lose their jobs. The big holding groups remain one homogenous blob. 

A deal was confirmed on Monday.