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What UM has learned from a year of Full Colour Media — with Susan Kingston-Brown

What UM has learned from a year of Full Colour Media — with Susan Kingston-Brown

30 Mar 2026 | Jack Benjamin

UM’s global brand president discusses the media agency’s media planning proposition, the value of agency brands, and how she has navigated her team through the transition from Interpublic Group to Omnicom Group.

Our most-read stories of 2025
Our most-read stories of 2025
15 Dec 2025 | The Media Leader Staff
The Brief Monday 8th December. Serviceplan new agency, Meta AI deals, Perplexity sued, Omnicom UK moves.
The Brief Monday 8th December. Serviceplan new agency, Meta AI deals, Perplexity sued, Omnicom UK moves.
08 Dec 2025 | James Longhurst
The Brief – Tuesday 2 December – Omnicom axes agencies and jobs, new industry awards, ChatGPT launches shopping tool and more
The Brief – Tuesday 2 December – Omnicom axes agencies and jobs, new industry awards, ChatGPT launches shopping tool and more
02 Dec 2025 | Ellie Hammonds
Omnicom: be careful what you wish for
Omnicom: be careful what you wish for
30 Nov 2025 | Omar Oakes
Will one and one equal ‘more than two’? Omnicom to complete purchase of IPG imminently
Will one and one equal ‘more than two’? Omnicom to complete purchase of IPG imminently
26 Nov 2025 | Ellie Hammonds

At last! Disney embraces creators — now who else has the courage to follow?

17 Nov 2025 | Omar Oakes

Disney quietly announced something radical: letting fans create their own short-form IP on Disney+. But it exposes just how defensively the rest of the industry has been playing.

WPP CEO labels group’s performance ‘unacceptable’ as it looks to SMEs

30 Oct 2025 | Jack Benjamin

Analysis: Rose candidly acknowledged in her first earnings report that WPP’s recent performance has been “unacceptable”, but suggested initiatives like WPP Open Pro, aimed at attracting small business clientele, could stimulate growth.

Why there is a ‘human premium’ in consumer research — with IPG Mediabrands’ Michael Brown

20 Oct 2025 | Jack Benjamin

IPG Mediabrands’ UK and EMEA head of research and insight joins host Jack Benjamin to discuss how consumer research is changing, both in terms of how it’s practiced and what is demanded of it.

A day in the life of a media planner: Mediahub

07 Oct 2025 | Pranjali Gaonkar

Media planning can feel like an elusive practice to those outside of agencies, so The Media Leader wanted to get a peek at what a standard day looks like. Here is what Mediahub’s Pranjali Gaonkar daily diary looks like.

Invisible but inevitable: The shadow internet will rewrite marketing

02 Oct 2025 | Lawrence Dodds

A shadow internet is emerging that isn’t the dark web or criminal. It’s lighter, faster, and crafted not for humans but for machines. 

‘Just talk about it’: Initiative’s new global CEO on leading an agency amid industry consolidation

30 Sep 2025 | Jack Benjamin

Stacy DeRiso discusses what sets her agency apart from competitors and how she’s leading her staff amid a transitory period as Omnicom awaits approval on its plan to buy Interpublic.

Planning’s new MVPs: Skills for the next 5 years

18 Sep 2025 | Caroline Manning

The industry needs people who can think holistically, move fluently between data and culture, and bring a point of view. In the final part of this mini series, find out what else the future planner needs.  

Planning in a fragmented age: Make media coherent again

11 Sep 2025 | Caroline Manning

In the second part of a mini series, Caroline Manning shares four steps to bring coherence to chaos in a fragmented media world. 

Why media should invest in talent — and this is how we do it

26 Aug 2025 | Rachel Coffey

Initiative’s annual training programme for junior and mid-level talent not only preps them for the Young Lions but creates space to think bigger, move faster and stretch new creative muscles. 

From scroll to sold: How AI and social have collapsed fashion and beauty’s purchase journey

07 Aug 2025 | Rachel Coffey

Agentic AI and social commerce have reshaped visibility and transaction, turning media into a storefront. Fashion and beauty brands are rethinking their advertising approach in this new world.

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