The partnership includes best practice for brands and a film highlighting the low representation of disabled people in advertising.
When Omnicom and IPG merge, nothing really changes apart from some agency brands get shut down and a lot of people lose their jobs. The big holding groups remain one homogenous blob.
More people feel they are “not coping on their current income” compared with before the pandemic, according to latest IPA TouchPoints data.
DMG Media CEO and UM global CEO join Steven Miron as headline speakers at the event in October.
The UK registered the highest growth rate among key markets in Magna’s Global Ad Forecast.
Interview: An analyst at her core, Osborne still carries the scars of early career setbacks. UM’s UK CEO speaks to Omar Oakes about her career and plans for the IPG media agency.
A hat trick of media owners and another trio of agencies feature prominently among the media and advertising companies shortlisted for this year’s Media Leader Awards.
The chocolate brand appealed to Londoners to “elect” its peanut butter-filled egg as the “superior crème-filled egg” during Easter.
IPG media agency has appointed Steve Taylor, following Nnamdi David’s departure to the company’s sister office in Los Angeles.
The market is looking brighter, so it’s the wrong time for agencies to be too cautious. But, as always, the ingredients for success are fast-moving.
A Pinterest campaign that utilised Mediahub’s new tool saw significant brand uplifts while reducing carbon emissions.