The chocolate brand appealed to Londoners to “elect” its peanut butter-filled egg as the “superior crème-filled egg” during Easter.
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IPG media agency has appointed Steve Taylor, following Nnamdi David’s departure to the company’s sister office in Los Angeles.
The market is looking brighter, so it’s the wrong time for agencies to be too cautious. But, as always, the ingredients for success are fast-moving.
A Pinterest campaign that utilised Mediahub’s new tool saw significant brand uplifts while reducing carbon emissions.
Agency holding companies are not expecting a swift recovery in tech expenditure, according to their latest earnings calls.
The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.
Brands have a responsibility to create a sense of belonging for consumers during a cost-of-living crisis that is impacting people’s mental health.
Most people think brands should be more proactive in helping them navigate high living costs, according to new research.
Editor-in-chief Omar Oakes and reporter Ella Sagar were on the scene at The Year Ahead event to ask delegates: if you could wave a magic wand, what would you do to improve the media industry in the year ahead?
Lauren Ogúndèkó is on a mission to “debunk” myths about AI in media this year.