In brief: Reprise, the IPG Mediabrands performance media agency, has launched a Leeds-based apprenticeship programme.
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In brief: Interpublic Group has recorded 5.6% organic growth in Q3 2022.
We asked several leading figures for their view on what the biggest challenge will be next year and what our publication should focus on.
Mediahub’s Ross Jenkins believes his media agency may have found a way for brands to potentially save millions via a new technology developed in-house.
Christians don’t just spend money at Christmas. Why would you assume LGBTQ+ people only buy products during Pride month?, asks UM’s strategy chief.
As media and advertising companies report their quarterly earnings, no one seems interested in talking about the most important resource of all and why it is in such short supply.
In an exclusive interview, the global CEO of IPG Mediabrands Daryl Lee talks about the shortlist for this year’s Media Lions.
Putting spend into minority-owned channels that are leading and credible is a trick that too many brands have missed for too long.
Reprise has appointed PHD’s head of ecommerce Heather Dawson as the IPG performance marketing agency builds a global commerce offering.
The UK Government’s media-buying account was worth more than the next two largest media account moves in 2021 combined