The industry needs people who can think holistically, move fluently between data and culture, and bring a point of view. In the final part of this mini series, find out what else the future planner needs.
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In the second part of a mini series, Caroline Manning shares four steps to bring coherence to chaos in a fragmented media world.
Initiative’s annual training programme for junior and mid-level talent not only preps them for the Young Lions but creates space to think bigger, move faster and stretch new creative muscles.
Agentic AI and social commerce have reshaped visibility and transaction, turning media into a storefront. Fashion and beauty brands are rethinking their advertising approach in this new world.
Omnicom reported steady results, demonstrating a strong market position ahead of the deal.
Advertisers remain fixated on youth, but failing to reach older audiences is bad for business when younger consumers turn to their elders for purchasing advice amid uncertainty.
Analysis: The caveat could be designed to force the merged entity to advertise with media owners sympathetic to the Trump administration.
The group now expects global ad revenue to grow 4.9% to $979bn this year. The UK also received a downgrade due to macroeconomic uncertainty and the forthcoming LHF ban.
| Maria Iu
New research found that using both skippable and non-skippable formats double the impact on brand preference.
Talking to a child will show you that some of the best insights about effective media strategy can come from the simplest of observations.