In brief: Advertising software platform DoubleVerify has appointed four commercial hires to “spearhead growth” in EMEA.
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Budgets for research and experimentation in emerging platforms might now face the chop, warns Omnicom Media Group’s chief market analyst.
Measure, don’t market, for two years unless you have demonstrable results. This is precisely what John Lewis did with ‘The Beginner’.
You’re likely not being held back by lack of creativity or ideas. A lack of innovation is usually down to three types of systematic failure.
In brief: Center Parcs has renewed its sponsorship deal with Sky Cinema for another five months.
In brief: Contract workers’ terminations come as Omnicom and WPP media buying agency GroupM have reportedly urged clients to pause spend on the platform.
In brief: PHD Worldwide has appointed its first EMEA CEO and chief client officer.
In his first regular monthly column for The Media Leader, Omnicom’s Phil Rowley argues why there is more to predictions than being right.
In brief: Omnicom Media Group recorded 7.5% organic growth in its latest quarterly results, a drop from 11.3% organic growth in Q2 2022.
If working from home is here to stay, no one should have to pretend to their colleagues that our private lives are perfect.