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A focus group of synths just blew my mind

A focus group of synths just blew my mind

03 Jul 2025 | Simon Carr

Synthetic research can be a game changer for media strategists — so long as its limitations are taken into account.

How Cannes Media Lions reflect the industry’s inflection point
How Cannes Media Lions reflect the industry’s inflection point
26 Jun 2025 | Dan Clays
US FTC approves Omnicom-IPG merger on condition it does not make ad decisions based on ‘political or ideological viewpoints’
US FTC approves Omnicom-IPG merger on condition it does not make ad decisions based on ‘political or ideological viewpoints’
24 Jun 2025 | Jack Benjamin
Nectar360 and OMG extend retail media partnership
Nectar360 and OMG extend retail media partnership
22 May 2025 | Maria Iu
Uncertainty and soft guidance as holding groups struggle for growth in Europe
Uncertainty and soft guidance as holding groups struggle for growth in Europe
06 May 2025 | Jack Benjamin
Everything you wanted to know about attention but were too afraid to ask
Everything you wanted to know about attention but were too afraid to ask
01 May 2025 | Simon Carr and Tessa LeGassick

Why consistency is key for brand success — with Specsavers’ Ian Maybank

28 Apr 2025 | Jack Benjamin

Specsavers’ head of media, connections planning and insights joins Jack Benjamin to discuss how the retail chain has built a strong brand through consistent creative messaging and media investment.

OMG Newcastle’s ‘startup mentality’ aims to bring growth to the north east

10 Apr 2025 | Jack Benjamin

MD Pete Coates explains how the group’s 15-month-old branch fits seamlessly into the wider UK network and why northern talent shouldn’t be overlooked.

Pay attention to the rise of easy-focus content

10 Apr 2025 | Phil Rowley

In a world where attention is expensive, your message must be economical. It doesn’t matter if this is creatively valid — this is the reality we face now.

Why communities are key to authenticity

04 Apr 2025 | Jack Benjamin

New research from MG OMD and Reach unpacked the importance of community to personal identity and suggested brands should consider community-based targeting to appeal to consumers authentically.

Mindshare named top UK new-business performer in 2024

25 Mar 2025 | Maria Iu

Retention of Unilever business propelled WPP shop to top of the ranking, COMvergence analysis showed.

Are communities the future of audience-targeting? With MG OMD’s Natalie Bell

17 Feb 2025 | Jack Benjamin

MG OMD’s CEO on the need to move beyond demographic-targeting practices, learnings from handling the government account during the pandemic and concerning rollbacks in DEI and ESG initiatives.

From 15 minutes of fame to 15 seconds in the feed: This is the era of fragmented fame

13 Feb 2025 | Simon Carr and Lysette Jones

Fame used to be rare and centralised but now, thanks to social media, fame is everywhere. But it’s also fragmented and hyper-targeted. How do brands break through in this new world?

Optimism pays, PHD tells brands

28 Jan 2025 | Maria Iu

A new study identified four strategies that help brands both generate optimism and leverage it for commercial benefit.

The futurist’s best-kept secret

23 Jan 2025 | Phil Rowley

When it comes to the future, are we looking in the right place? Slush offers a glimpse of the next decade in technology that, in turn, may mould the businesses and consumers of the 2030s.

Why responsible marketing is the future — with Hearts & Science’s Garrett O’Reilly

20 Jan 2025 | Jack Benjamin

Hearts & Science CEO Garrett O’Reilly joins Jack Benjamin to discuss the agency’s growth strategy and why he believes responsible marketing remains key to any future-facing organisation.

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Women's Euros Scores Big Ratings

08 Jul 2025

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