The British Heart Foundation got seven mainstream advertisers to interrupt their own radio ads for a “disruptive” campaign last month, but how did they get the brands to agree?
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In brief: OMD has won the British Gas media account following a competitive pitch.
Adland needs to take proactive steps to prepare for demographic change, argues OMG’s Phil Rowley.
The British Heart Foundation (BHF) has launched a campaign interrupting ads on Global’s Heart Radio Network and original podcasts to raise awareness about its research.
As media and advertising companies report their quarterly earnings, no one seems interested in talking about the most important resource of all and why it is in such short supply.
Audio companies must “come together” to stop Big Tech acting as gatekeepers between them and their audiences, Mediatel’s Future of Audio Europe was warned.
Almost 40% of all new US hires in 2021 were Black, Indigenous, LatinX, or Asian American.
Brands need to find ways to marry past, present and future.
The partnership and integration is meant to enable advertisers to activate first-party data in a “privacy-centric” way.
The UK Government’s media-buying account was worth more than the next two largest media account moves in 2021 combined