Media owners will be affected in the short term by a pause in government spend, especially as the industry was caught off guard by the call for a summer election.
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Audio needs to do more to educate agencies and advertisers about its effectiveness and innovation, according to a panel at The Future of Audio and Entertainment.
The Media Plan: British Airways latest brand campaign has leaned heavily on AV and influencers as part of its strategy centred on “bold originality” and “meaningful connection”.
Channel 4 Sales has secured sponsorships with Ring and Alfa Romeo for its Friday night and Film4 programming.
If AI can read our emotions and respond with the right tone, while solving our problems at lightning speed, do we need humans for customer service?
Excluding retentions, however, Hearts & Science reigned supreme.
The market is looking brighter, so it’s the wrong time for agencies to be too cautious. But, as always, the ingredients for success are fast-moving.
Tech developments will enable content to diffuse at the edges and shift in shape — and this requires an accompanying change in mindset.
Agency holding companies are not expecting a swift recovery in tech expenditure, according to their latest earnings calls.
We need to think bigger than gaming and think ‘gamification’. There are three actions we can take to bring gaming into the marketing mainstream.
