Being disruptive increases your brand value. But you can only define your approach to disruption once you have understood both the enemy and yourself.
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As part of the deal, the media-agency group will gain the Institute’s latest research ahead of the rest of the industry.
The streaming service backed by the BBC, ITV, Channel 4 and Channel 5 needed to focus on three messages: easy to discover, easy to encounter and easy to access.
The year-long sponsorship across E4 and Channel 4 streaming targets different audiences of four wines.
In its latest campaign, Specsavers thought it was a ‘no brainer’ to translate its strapline into the languages of all the competing nations in the tournament.
| Maria Iu
Dominance of women’s sport, humour and the return of spend from big brands were all noted in this year’s submissions in the sport category.
A hat trick of media owners and another trio of agencies feature prominently among the media and advertising companies shortlisted for this year’s Media Leader Awards.
Media owners will be affected in the short term by a pause in government spend, especially as the industry was caught off guard by the call for a summer election.
Audio needs to do more to educate agencies and advertisers about its effectiveness and innovation, according to a panel at The Future of Audio and Entertainment.
The Media Plan: British Airways latest brand campaign has leaned heavily on AV and influencers as part of its strategy centred on “bold originality” and “meaningful connection”.