Teads has integrated attention metrics into its programmatic buying platform, allowing clients to measure attention similarly to how they measure viewability.
More Omnicom articles
Relaunches still come with a degree of risk and not all work out as planned, warns Hearts & Science’s UK chief strategy officer.
The IPA’s latest ‘Signals in the Noise’ event heard how there is a danger of data overload and overcomplication.
A trio of media and advertising leaders joined The Media Leader editor Omar Oakes to discuss the state of marketing and key themes from The Future of Brands.
In brief: Tom Cornell has become chief investment officer at Hearts & Science after five years at MG OMD.
Analysis: A year after Covid-19 lockdown restrictions lifted across most of the world’s major economies, the major media and ad agency networks are beginning to show markedly differing rates of growth.
| Ian Moss
UK Stop Ad Funded Crime’s (UKSAFC) Ian Moss outlines how stakeholders in programmatic advertising can and should address the “moving target” of systemic ad fraud in the system.
Strategy Leaders: Navigating economic volatility requires understanding the evolving digital market and making strategic investments.
In brief: HSBC UK will sponsor Channel 4’s coverage of Formula 1 from March to November.
WPP’s revenue growth was comparable to organic growth figures for Omnicom Group and IPG as holding companies performed well despite broader economic woes.