More Omnicom articles

To cut through the noise, brands must focus on genuine engagement. It requires a complex understanding of attention that varies based on brand and consumer interactions with devices, content, media and platform.

Specsavers’ head of media, connections planning and insights joins Jack Benjamin to discuss how the retail chain has built a strong brand through consistent creative messaging and media investment.

MD Pete Coates explains how the group’s 15-month-old branch fits seamlessly into the wider UK network and why northern talent shouldn’t be overlooked.

In a world where attention is expensive, your message must be economical. It doesn’t matter if this is creatively valid — this is the reality we face now.

New research from MG OMD and Reach unpacked the importance of community to personal identity and suggested brands should consider community-based targeting to appeal to consumers authentically.

Retention of Unilever business propelled WPP shop to top of the ranking, COMvergence analysis showed.

MG OMD’s CEO on the need to move beyond demographic-targeting practices, learnings from handling the government account during the pandemic and concerning rollbacks in DEI and ESG initiatives.

Fame used to be rare and centralised but now, thanks to social media, fame is everywhere. But it’s also fragmented and hyper-targeted. How do brands break through in this new world?

A new study identified four strategies that help brands both generate optimism and leverage it for commercial benefit.

When it comes to the future, are we looking in the right place? Slush offers a glimpse of the next decade in technology that, in turn, may mould the businesses and consumers of the 2030s.