Reach or targeting? Choice or Sustainability? Strategist Simon Carr explores some of the paradoxes affecting media and marketing, and offers strategic resolutions.
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ACI has the potential to be a game-changer in AI by revolutionising the way brands serve their customers.
Marshall McLuhan’s Tetrad model can revolutionise your understanding of media and marketing. Embrace the opportunities, prioritise, revive, and prevent to stay ahead of the game.
Strategist Simon Carr thinks big and looks at how brands might deliver experiences that transcend the ordinary.
Hearts & Science’s UK MD shares her experience of dyslexia and offers advice on how to move beyond its perceptions.
Wavemaker India and PHD Worldwide took home the Grand Prix Awards for Agency of the Year and Agency Network of the Year respectively.
OMD UK’s Tobi Asare and Life Begins at Menopause’s Stefanie Daniels discuss the unique challenges faced by women in their media careers.
The Effectiveness Accreditation was launched in 2021 as a biennial programme with the goal of delivering distinction to agencies that “understand that marketing is an investment which needs a return, and not purely a cost”.
Omar Oakes and Ella Sagar prove their dedication to B2B podcasting by missing the England v Nigeria World Cup penalty shootout to record this episode with their analysis on the industry’s biggest stories.
Omnicom Media Group has begun measuring media owners on their environmental, social and governance practices so its advertiser clients can better understand the ESG impact of their adspend decisions.