Channel 4 Sales has secured sponsorships with Ring and Alfa Romeo for its Friday night and Film4 programming.
More Omnicom articles
If AI can read our emotions and respond with the right tone, while solving our problems at lightning speed, do we need humans for customer service?
| Maria Iu
Excluding retentions, however, Hearts & Science reigned supreme.
The market is looking brighter, so it’s the wrong time for agencies to be too cautious. But, as always, the ingredients for success are fast-moving.
Tech developments will enable content to diffuse at the edges and shift in shape — and this requires an accompanying change in mindset.
Agency holding companies are not expecting a swift recovery in tech expenditure, according to their latest earnings calls.
We need to think bigger than gaming and think ‘gamification’. There are three actions we can take to bring gaming into the marketing mainstream.
Reach or targeting? Choice or Sustainability? Strategist Simon Carr explores some of the paradoxes affecting media and marketing, and offers strategic resolutions.
ACI has the potential to be a game-changer in AI by revolutionising the way brands serve their customers.
Marshall McLuhan’s Tetrad model can revolutionise your understanding of media and marketing. Embrace the opportunities, prioritise, revive, and prevent to stay ahead of the game.