More Attention articles

What really matters in media today?

11 Oct 2022 | Nick Manning

There is a lot of discussion about ‘purpose’ in advertising, but less about the purpose of advertising. And that purpose is to be effective.

Follett: On the sadness of being right

29 Sep 2022 | Mike Follett

Lumen Research’s Mike Follett explains attention is not trying to “sucker” anyone and advocates for a growth mindset.