It will become a working group within the Coalition for Innovative Media Measurement, to be chaired by Andy Brown.
More Attention articles
Aggregate attention time matters. It’s astonishing that some in our industry still don’t take attention time seriously.
The broadcasters are set to launch a joint measurement panel aimed at tracking the short-term impact of TV advertising on sales in a move they say will give the sector “the measurement it deserves”.
Jack Benjamin hosts a live panel where three media strategists field questions about common challenges in advertising.
New research shows there are vast differences in the potential brand-building power of various digital ad formats, uncovering real bargains for savvy advertisers.
Omar Oakes and Maria Iu digest the big stories of the week and Les Binet talks to The Media Leader about why he’s created an AI version of himself.
Screens at bus shelters garner more attention than other digital channels, new research suggests.
Attention data can be used to cross-pollinate a variety of digital ad opportunities and improve creative execution, but many brands haven’t been deploying attention data the right way.
The ADsorption Index attempts to move the attention conversation away from “eyes on the screen” and towards an understanding of the emotional state of audiences.
At VML’s Cannden Beach, a panel discussed the value of long-term strategy and consistency in an environment that is constantly changing.