More Attention articles

Attention data can be used to cross-pollinate a variety of digital ad opportunities and improve creative execution, but many brands haven’t been deploying attention data the right way. 

The ADsorption Index attempts to move the attention conversation away from “eyes on the screen” and towards an understanding of the emotional state of audiences.

At VML’s Cannden Beach, a panel discussed the value of long-term strategy and consistency in an environment that is constantly changing.

All the latest from Cannes Lions with The Media Leader team on the ground.

This is the second industry award for ‘Word Count Matters’, which was created in collaboration with Colourtext.

Without greater care for standards and joint-industry collaboration, the confusion of competing audience claims will damage the shared language that allows us all to make progress.

Enhanced measurement beyond attention metrics can better show the long tail of engagement on BVOD, allowing for more long-term brand opportunities for advertisers. 

In response to a recent column, ViewersLogic’s CEO argues that the spot-lift attribution model is not fit for purpose and why marketers must take a holistic approach to measurement.

The Wonderhood co-founder and former Channel 4 CEO argued the industry has put too much focus on the technicality of media choices.

Ideas are only born when our minds are free from distractions. So we must champion different ways of working so technology can help us rather than drown us.