More Attention articles

All the latest from Cannes Lions with The Media Leader team on the ground.

This is the second industry award for ‘Word Count Matters’, which was created in collaboration with Colourtext.

Without greater care for standards and joint-industry collaboration, the confusion of competing audience claims will damage the shared language that allows us all to make progress.

Enhanced measurement beyond attention metrics can better show the long tail of engagement on BVOD, allowing for more long-term brand opportunities for advertisers. 

In response to a recent column, ViewersLogic’s CEO argues that the spot-lift attribution model is not fit for purpose and why marketers must take a holistic approach to measurement.

The Wonderhood co-founder and former Channel 4 CEO argued the industry has put too much focus on the technicality of media choices.

Ideas are only born when our minds are free from distractions. So we must champion different ways of working so technology can help us rather than drown us. 

CFOs are becoming more important in the decision-making process for connected TV vendors, according to a leading executive at Imax.

A Pinterest campaign that utilised Mediahub’s new tool saw significant brand uplifts while reducing carbon emissions.

Brands are rightly asking what the best approach is when it comes to attention, so time to get specific about terms and how to decide which vendors to work with.