CFOs are becoming more important in the decision-making process for connected TV vendors, according to a leading executive at Imax.
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A Pinterest campaign that utilised Mediahub’s new tool saw significant brand uplifts while reducing carbon emissions.
Brands are rightly asking what the best approach is when it comes to attention, so time to get specific about terms and how to decide which vendors to work with.
The director of sales, international, at Acast shares her bravest moment and the value of “slow media”.
2024 looks set to be a year of consolidation in publishing, but it’s a short-term fix for a long-term problem: the digital publishing market is suffering from market failure, writes the editor.
What can politicians learn from influencers about how to reach younger audiences in a big election year?
Second-screening is ‘consistently beneficial’ to TV ad response rates, ViewersLogic research has found.
EssenceMediacom’s strategy chief reveals new research into media channel signalling strength.
Attention rightfully puts audience experiences higher on the agenda, but using it as a universal standard would create targets that are more easily gameable and deliver worse media experiences.
From radio darlings to streaming service losses, measurement rows and Twitter debacles, The Media Leader has compiled a list of our most read stories of 2023.