In response to a recent column, ViewersLogic’s CEO argues that the spot-lift attribution model is not fit for purpose and why marketers must take a holistic approach to measurement.
More Attention articles
| Maria Iu
The Wonderhood co-founder and former Channel 4 CEO argued the industry has put too much focus on the technicality of media choices.
Ideas are only born when our minds are free from distractions. So we must champion different ways of working so technology can help us rather than drown us.
CFOs are becoming more important in the decision-making process for connected TV vendors, according to a leading executive at Imax.
A Pinterest campaign that utilised Mediahub’s new tool saw significant brand uplifts while reducing carbon emissions.
Brands are rightly asking what the best approach is when it comes to attention, so time to get specific about terms and how to decide which vendors to work with.
The director of sales, international, at Acast shares her bravest moment and the value of “slow media”.
2024 looks set to be a year of consolidation in publishing, but it’s a short-term fix for a long-term problem: the digital publishing market is suffering from market failure, writes the editor.
What can politicians learn from influencers about how to reach younger audiences in a big election year?
Second-screening is ‘consistently beneficial’ to TV ad response rates, ViewersLogic research has found.