More Attention articles

Evidence indicates that there’s plenty of opportunities for arbitrage remaining when using attention metrics.

Our understanding of attention can be transformed and improved when describing the concept in other languages. 

If it doesn’t have an eye-gaze in it, it’s not attention.

There is a lot of discussion about ‘purpose’ in advertising, but less about the purpose of advertising. And that purpose is to be effective.

Lumen Research’s Mike Follett explains attention is not trying to “sucker” anyone and advocates for a growth mindset.