It’s hard to read incredibly positive things about TV advertising and yet be compelled to argue with them, but sometimes you have to, says Thinkbox’s Matt Hill.
More Attention articles
The Media Leader spoke to media agency execs, broadcasters, intermediaries, specialists and columnists to find out their thoughts on the most significant change in media this year.
Data from Lumen and TVision’s attention panel reveal how much people’s eyeballs have been as glued to World Cup ads as they have been to World Cup matches.
For the first time, we now have a common currency of attention across — and within — all the major media that allows for true like-for-like comparison.
| Rob Hall
How does attention measurement in media avoid the same fate as Google Glass or MySpace?
In brief: Havas Media Group has begun feeding attention data into its media-planning tools on a global scale as part of its partnership with Lumen Research.
In brief: in addition, strategic investor FirstPartyCapital is leading a £3m funding round to help the company drive expansion across the US and Europe.
In brief: the omnichannel attention measurement company has appointed adtech veteran Alex Khan as its EVP, global partnerships as the company opens its first US in New York City.
Using the right ad formats, quality media and appropriate creative to engage audiences should be as important as optimising for attention for advertisers.
Evidence indicates that there’s plenty of opportunities for arbitrage remaining when using attention metrics.