The IPG Mediabrands agency is rolling out a bespoke algorithm that it claims enables advertisers to optimise media-buying for more audience attention and lower-carbon formats at the same time.
More Attention articles
Members of our Future 100 Club share what they think advertising has in store.
Adludio has secured a £2m investment to launch a fully automated version of its AI-powered mobile advertising platform.
Dentsu UK&I has announced an update to its Effective Attention offer, which will now included dentsu’s proprietary media carbon calculator data.
Measuring attention is now big business in media, but it’s unlocking some worrying data for content creators, advertisers and wider society, writes the editor.
Sainsbury’s pips Asda, Boots and Aldi to be top of the Christmas tree according to TVision’s UK-based Attention Panel.
It’s hard to read incredibly positive things about TV advertising and yet be compelled to argue with them, but sometimes you have to, says Thinkbox’s Matt Hill.
The Media Leader spoke to media agency execs, broadcasters, intermediaries, specialists and columnists to find out their thoughts on the most significant change in media this year.
Data from Lumen and TVision’s attention panel reveal how much people’s eyeballs have been as glued to World Cup ads as they have been to World Cup matches.
For the first time, we now have a common currency of attention across — and within — all the major media that allows for true like-for-like comparison.