A year on year comparison of listening for national radio stations during the fourth quarter of 2002 reveals a period of mixed fortunes for the BBC. The hugely popular BBC Radio 2 continued to storm ahead of its competition in the three months to December. The station, which has been rocked by the recent departure… Continue reading RAJAR Results Q4 2002 – BBC Radio 2 Storms Ahead
The following tables show the best and worst performers, in terms of weekly reach and share of listening, of the local commercial stations broadcasting outside London. Top/Bottom Weekly Reach (000s) % Change Station Survey Period Ending Sep 2002 Ending Dec 2002 % Change Clan FM H 22 33 50.0 Sabras Sound 1260 KHz AM H… Continue reading RAJAR Results Q4 2002 – Local Commercial Stations
UK radio revenue growth will be subdued for most of this year, as visibility remains poor. That is the prognosis from Merrill Lynch analysts, following a radio industry dinner last week. Revenue growth last year of 2% to 3% was driven mostly by the sponsorship and promotions sector (see UK Radio Beats Revenue Forecasts In… Continue reading UK Radio Update: Consolidation ‘Vital’, Revenues Muted
Total US radio ad revenue rose by 10% in November – the third month in a row that ad sales have shown double-digit growth. The latest figures from the US Radio Advertising Bureau (RAB) show that November is also the ninth straight month of revenue increases for the medium. National spend continues to lead the… Continue reading US Radio Revenue Growth Surge Continues In November
Listening to radio via new technologies, such as mobile phones, the internet and radio via television, is on the increase in the UK, according to an analysis of the latest RAJAR data by the Radio Advertising Bureau. Via television Radio listening in these new environments is proving popular and is on the increase. Fifteen percent… Continue reading UK Radio Listeners Turn To New Technologies
US radio advertising revenue is forecast to grow by 5.3% in 2003, with national advertising continuing to out-pace local, according to analysts at Merrill Lynch. This is an outperformance of the broader advertising market forecast, for which Merrill predicts 4.0% growth, and is a slight increase on the 5.2% 2003 growth that the broker forecast… Continue reading US Radio Advertising Set For 5.3% Growth In 2003, Says Merrill Lynch
BSkyB reckons that its satellite customer base could ultimately pass ten million, within a UK pay-TV market penetration of 80%, according to analysts at Merrill Lynch. The broker itself is now forecasting that there will be 8.1 million Sky satellite subscribers by 2010. This is an upgrade on the July forecast, which put Sky at… Continue reading BSkyB Bullish On Its Future, Says Merrill Lynch
On the final day of the MRG Conference in Budapest, John Stockley and Tim Farmer from Ipsos-RSL showed what existing industry surveys can tell us about emerging technologies. They explained that convergence can lead to PCs becoming TVs, radios or newsagents and questioned what implication this would have on media consumption. The benefits of using… Continue reading Ipsos Examines Unorthodox Radio Usage
US radio advertising revenue growth remains strong, with the combined total sales for October rising by 13%, according to the latest figures from the US Radio Advertising Bureau (RAB). National spend continues to lead the way with a 23% growth on October 2001, whilst local revenue rose by 10%. This is the second consecutive month… Continue reading US Radio Revenue Maintains Strong Growth, Up 13% In October
