Ryan Rummery, commercial DAX director tells The Media Leader about his dream superpower and his greatest achievement of becoming a mentor.
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2022 saw a surge in radio audiences ‘going digital’. This is welcome news for advertisers who are looking for new audiences, better targeting and more efficient media.
In brief: Dawn Ostroff, Spotify’s chief content and advertising officer, has resigned amid the layoffs and a corporate reshuffle.
From predictive trends, to long-term brand partnerships and enhanced targeting, what is in store for podcasts this year?
Podcast listenership is growing fastest amongst 55- 74s and new categories are more than quadrupling their podcast adspend, according to Spotify’s Megaphone Podcast Trends 2022.
Creative standout drops by 1% for every extra 10 words in an audio ad, which could lead to lower conversion rates, an analysis of 13,000 spots has revealed.
Interview: Podcasts have often been compared to radio and music streaming, but Ross Adams has his eye on rapidly-growing influencer marketing budgets.
New research by Radiocentre has found 75% of UK adults listen to commercial audio for an average of 15 hours a week.
Mediatel Connected’s popular whitepaper “The who, what, where, why and how of podcast listening” has returned with new data from its exclusive Video & Voice survey, run by YouGov.
In brief: Spotify has expanded its video podcasting capabilities to Anchor creators in 180 global markets.