Strategy Leaders: If advertisers do not redefine what ‘peak’ is in the changing media landscape, they risk missing opportunities to reach engaged audiences.
More Podcastsector articles
Ryan Rummery, commercial DAX director tells The Media Leader about his dream superpower and his greatest achievement of becoming a mentor.
2022 saw a surge in radio audiences ‘going digital’. This is welcome news for advertisers who are looking for new audiences, better targeting and more efficient media.
In brief: Dawn Ostroff, Spotify’s chief content and advertising officer, has resigned amid the layoffs and a corporate reshuffle.
From predictive trends, to long-term brand partnerships and enhanced targeting, what is in store for podcasts this year?
Podcast listenership is growing fastest amongst 55- 74s and new categories are more than quadrupling their podcast adspend, according to Spotify’s Megaphone Podcast Trends 2022.
Creative standout drops by 1% for every extra 10 words in an audio ad, which could lead to lower conversion rates, an analysis of 13,000 spots has revealed.
Interview: Podcasts have often been compared to radio and music streaming, but Ross Adams has his eye on rapidly-growing influencer marketing budgets.
New research by Radiocentre has found 75% of UK adults listen to commercial audio for an average of 15 hours a week.
Mediatel Connected’s popular whitepaper “The who, what, where, why and how of podcast listening” has returned with new data from its exclusive Video & Voice survey, run by YouGov.