To celebrate the 50th anniversary of the launch of commercial radio in the UK, commercial radio industry body Radiocentre has rebranded and formally expanded its remit to include a digital focus.
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We must be careful to define exactly what we mean not just by measurement, but cross-media and cross-platform in our search for “the Holy Grail” for advertisers.
In brief: Mark Halliday, director of Global’s Digital Ad Exchange (DAX), has left the company.
In brief: Spotify will offer Megaphone publishers broadcast-to-podcast publishers enabling reaching new audiences and more monetisation.
Radiocentre’s Mark Barber refutes the assertion that, when it comes to measurement, radio could be at a disadvantage compared to digital streamers.
Transport for London (TfL) has launched a multi-platform campaign to equip users of the network with techniques to intervene in hate crime incidents.
Bauer Media Audio plans to launch an audio product that “reinvents radio for an online on-demand environment” in Europe.