Audiotrack’s Chontal Angus explains how digital audio can learn from video to address its measurement problem.
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In brief: Boots will be the headline sponsor of Heart Breakfast with Jamie Theakston and Amanda Holden until 2025.
Despite political uncertainty and a cost-of-living crisis, the UK’s digital ad market grew by 11% in 2022.
We must be careful to define exactly what we mean not just by measurement, but cross-media and cross-platform in our search for “the Holy Grail” for advertisers.
In brief: Mark Halliday, director of Global’s Digital Ad Exchange (DAX), has left the company.
In brief: Spotify will offer Megaphone publishers broadcast-to-podcast publishers enabling reaching new audiences and more monetisation.
Radiocentre’s Mark Barber refutes the assertion that, when it comes to measurement, radio could be at a disadvantage compared to digital streamers.
Transport for London (TfL) has launched a multi-platform campaign to equip users of the network with techniques to intervene in hate crime incidents.
Bauer Media Audio plans to launch an audio product that “reinvents radio for an online on-demand environment” in Europe.
A podcast created entirely by artificial intelligence? Audio production company This Is Distorted is leaning into the AI craze.