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Audio ads should be optimised for the device they are listened on to improve effectiveness, according to new research.
Ed Couchman, head of sales for the UK and Northern Europe at Spotify, joins Ella Sagar to talk about the company’s advertising ambition, its podcast and audiobook strategy, and kindness as a superpower.
The director of sales, international, at Acast shares her bravest moment and the value of “slow media”.
Acast has reported organic net sales growth of 13% in 2023, despite a “weakened economy” affecting global advertising markets.
The publisher plans to launch two entertainment podcast series as part of its commitment to attract new audiences on audio and video platforms.
In the AOP’s third annual survey of digital publishers, consumer publishers signalled greater optimism for growth in audio and ecommerce compared with display advertising and sponsorships.
Octave’s director of revenue shares his mountain dreams and his advice for someone wanting a job in media sales.
Right-wing populist media may not have a scaled audience, but it still has influence. Charlie Makin examines what this means for advertising ahead of a record year for elections in 2024.
Audio division recorded its “highest-ever revenue”, while the company as a whole grew 14% in the year to March 2023.