Sachin Doshi, chief content officer at Podimo, tells the The Media Leader why the podcast market is more similar to news media than music, and what that means for the future of its monetisation.
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No, the label ‘podcast’ doesn’t lend itself to a targeted advertising business model. But despite that, it works, argues Publicis Media’s associate insights director.
Host Jack Benjamin is joined by reporter Ella Sagar and editor-in-chief Omar Oakes to discuss this quarter’s Rajar figures and earnings results for Spotify, Netflix, and media agency holdcos.
Linear, connected TV, radio, podcasts, addressable audio…. isn’t it time to get back to simplicity in media, asks the editor-in-chief.
Podcast creators and platforms are now looking beyond the sector, with ambitions to muscle in on live events, or striking licensing deals with film and TV networks.
50 Years of Commercial Radio: News Broadcasting’s head of audio and commercial director share the biggest changes they have seen in commercial radio and what’s next.
On a previous episode of The Media Leader Podcast, Radiocentre CEO Matt Payton discussed how audio listening habits have changed rapidly in recent years to the benefit of commercial radio.
The Guardian has launched its “biggest European campaign” to reinforce its three-year strategy and coincide with the digital launch of The Guardian Europe.
Audio is not just radio and we have to reflect that. Tuning In will be a mirror to all elements of audio we represent, writes Radiocentre’s client director.
Analysis: The new show is part of a broader strategy signalled by the Mail to focus more on podcasting and short-form video content.