Analysis: The concept of podcast “shows” is continuing to accelerate with the UK’s largest independent podcast producer, Goalhanger reaching 250k subscribers and Netflix announcing its own exclusive video podcast.
The sector has been formally recognised in the UK’s SIC framework under the classification: ‘Podcast and other audio publishing activities’.
Spotify woos video podcasters with greater autonomy and lower entry threshold to its Partner Program
The updates include expanded eligibility for the program, the ability to update host-read sponsorships and access to new API distribution partners.
Welcome to The Brief for Friday 19 December, The Media Leader’s round-up of media news.
The Media Leader summarises three key themes from the past year in the audio space.
Welcome to the Brief for Wednesday 17 December, The Media Leader’s round-up of media news.
The brief – The Media Leader’s daily round-up of media news.
Acast and Little Dot Studios have joined forces to enable creators to unlock new revenue streams and to allow advertisers access to premium, dynamic, targeted video ads on YouTube.
At The Future of Media London 2025 Octave’s managing director, Russell Pedrick spoke on the changes podcasting has seen, the rise of video, how data can be effectively utilised to advertisers advantage and AI’s role.
There’s a new female-focused video podcast network on the scene. The Media Leader sits down with its co-founders to discuss the importance of female voices and why the current market gaps means advertisers are missing out.
The partnership features as part of a trend of supercharging a video-first approach in podcasting.
