| Ben Kerr
Opinion: Podcasts and podcasters do not exist in a vacuum, and advertisers need to think of them as part of influencer culture.
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Advertising legend Sir John Hegarty speaks to Omar Oakes in the first of a two-part interview.
Our Future of Audio Europe event revealed a strong desire from audio professionals to improve measurement. But, as The Media Leader discovered, views on how to do this vary widely.
Spotify revealed wider video podcast tools at its annual upfronts in LA yesterday.
At the Future of Audio Europe 2023, the majority of attendees chose improving audience measurement as the top priority for the audio industry.
A new survey by Adwanted Audio has revealed the biggest pain points and trends in podcast advertising as seen by UK media agencies.
Watch: Radio audiences have undergone “fundamental changes” since the Covid-19 pandemic, according to Bauer Media’s Simon Kilby, as the traditional breakfast peak appears to have been replaced.
In brief: Max Cutler, head of talk creator content and partnerships at Spotify, told colleagues earlier this week he would be leaving the business,
In its latest quarterly results, Ross Adams, Acast CEO, said it would “reallocate resources” from acquiring new shows in bulk to expanding ad sales in its existing portfolio of 92,000 podcasts.
Strategy Leaders: If advertisers do not redefine what ‘peak’ is in the changing media landscape, they risk missing opportunities to reach engaged audiences.