In brief: Dawn Ostroff, Spotify’s chief content and advertising officer, has resigned amid the layoffs and a corporate reshuffle.
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From predictive trends, to long-term brand partnerships and enhanced targeting, what is in store for podcasts this year?
Podcast listenership is growing fastest amongst 55- 74s and new categories are more than quadrupling their podcast adspend, according to Spotify’s Megaphone Podcast Trends 2022.
Creative standout drops by 1% for every extra 10 words in an audio ad, which could lead to lower conversion rates, an analysis of 13,000 spots has revealed.
Interview: Podcasts have often been compared to radio and music streaming, but Ross Adams has his eye on rapidly-growing influencer marketing budgets.
New research by Radiocentre has found 75% of UK adults listen to commercial audio for an average of 15 hours a week.
Mediatel Connected’s popular whitepaper “The who, what, where, why and how of podcast listening” has returned with new data from its exclusive Video & Voice survey, run by YouGov.
In brief: Spotify has expanded its video podcasting capabilities to Anchor creators in 180 global markets.
The Future of Audio Europe: next year’s event will bring together the audio community across the contintent as the audio community comes together to solve global challenges.
Acast has added keyword targeting to its suite of tools so advertisers can target words and phrases at episode level.