Reporter Ella Sagar and deputy editor Maria Iu look at the stories that mattered most in media and advertising this week.
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The streaming service backed by the BBC, ITV, Channel 4 and Channel 5 needed to focus on three messages: easy to discover, easy to encounter and easy to access.
Head of content Yara Silva told The Media Leader she was focused on getting all audio productions on camera but that the Studio is more than just a ‘pivot to video’ effort.
The face of UK podcast listening is “poised to change” as younger listeners coming into the medium are increasingly diverse, new research has found.
Ads in sports podcasts are more trustworthy and attention-grabbing, research suggests.
It is listened to for a weekly average of 16.3 hours by UK adults, Rajar Midas data found.
Looking solely at downloads risks allowing shows that have suffered from listener drop-off to report deceptively high numbers. We need more accurate measurement and industry standardisation.
Limited series The Turnout aims to encourage young people to vote.
The TV network’s commercial director shares her death row meal and her greatest achievement.
Adelicious will host and monetise the Daily Mail owner’s current and upcoming shows.