In brief: Spotify will offer Megaphone publishers broadcast-to-podcast publishers enabling reaching new audiences and more monetisation.
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Lee Brown, head of advertising business & platform at Spotify, speaks to Omar Oakes about how the global audio giant hopes to significantly grow its advertising revenue in response to founder Daniel Ek’s “20% challenge”.
Spotify revealed wider video podcast tools at its annual upfronts in LA yesterday.
At the Future of Audio Europe 2023, the majority of attendees chose improving audience measurement as the top priority for the audio industry.
After years of throwing cash at content creators to grow original content on their streaming platforms, it appears that artificial intelligence is the new “talent” set to be unleashed on digital audio.
In brief: Max Cutler, head of talk creator content and partnerships at Spotify, told colleagues earlier this week he would be leaving the business,
Spotify is now talking more about ‘efficiency’ and less about expanding its sizeable exclusive content trove of podcasts and audiobooks to diversify from music streaming. The company insists there is no change in strategy, but industry watchers disagree.
In brief: Dawn Ostroff, Spotify’s chief content and advertising officer, has resigned amid the layoffs and a corporate reshuffle.
From predictive trends, to long-term brand partnerships and enhanced targeting, what is in store for podcasts this year?
Podcast listenership is growing fastest amongst 55- 74s and new categories are more than quadrupling their podcast adspend, according to Spotify’s Megaphone Podcast Trends 2022.