Faster execution and a “recalibration” is required, Spotify’s leadership says, to see greater returns on its ad tech stack.
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Leaders from TikTok, Spotify, Global and BBC Studios discuss how they are adapting to rapidly shifting media consumption habits and what it means for their business models.
It will be the first UK broadcaster to bring video content to the streaming giant.
The platform’s generative-AI ads tools will also be coming to the UK in Q2.
UK and Northern Europe sales chief Ed Couchman on how the Spotify Ad Exchange, generative-AI creative tools and an improved measurement offering are part of a strategy to make advertising with the streaming giant frictionless.
| Maria Iu
The streaming platform is also rolling out updates to Ads Manager alongside gen-AI ads.
Brooker will discuss his podcast with co-host Chris Scull, as well as the power of podcasting, at the event.
| Maria Iu
Commercial radio has been performing strongly, but it has hit back at two major BBC developments.
The newly promoted Jack Benjamin and outgoing editor-in-chief Omar Oakes discuss a flurry of updates about streaming service user numbers and how their ‘premium vs ad’ strategies are evolving.
Analysis: Spotify charged more to its increasingly sticky premium users, having announced large lay-offs that have reduced costs this year.