The broadcaster has followed in Channel 4’s footsteps to add Spotify as a distribution partner, highlighting the continued trend of chasing incremental reach.
31 Mar 2026 | Jack Benjamin
The streaming giant unveilved new ad formats and tools in Ads Manager as it walks a tightrope between promoting and denigrating AI’s impact on audio consumption.
The streaming service aims to drive opportunities for advertisers and boost its ads business.
| Maria Iu
Panel at a Trade Desk event urged advertisers to think more carefully about the environments they appear in.
Video is becoming more integrated into the podcasting landscape and is bringing new opportunities for brands.
Faster execution and a “recalibration” is required, Spotify’s leadership says, to see greater returns on its ad tech stack.
Leaders from TikTok, Spotify, Global and BBC Studios discuss how they are adapting to rapidly shifting media consumption habits and what it means for their business models.
It will be the first UK broadcaster to bring video content to the streaming giant.
The platform’s generative-AI ads tools will also be coming to the UK in Q2.
UK and Northern Europe sales chief Ed Couchman on how the Spotify Ad Exchange, generative-AI creative tools and an improved measurement offering are part of a strategy to make advertising with the streaming giant frictionless.
| Maria Iu
The streaming platform is also rolling out updates to Ads Manager alongside gen-AI ads.