The platform has seen a 39% year-on-year increase in average daily streams of video podcasts globally. 

Spotify’s global head of ad sales and partnerships Brian Berner said increased focus on data intelligence and multiformat spots were “critical” parts of longer-term plans for advertising.

Spotify will utilise video content “in a bigger way” on the platform this year, but what will this look like?

Ahead of The Future of Audio and Entertainment, The Media Leader asked audio experts on which area they think AI will make its mark most.

Better education, measurement, data capabilities and collaboration are just some of the ways audio can grow its presence, experts say.

The BBC is considering introducing ads in selected podcasts on commercial sites in the UK, but there is some criticism to the news.

Ed Couchman has an idea to pitch if he bumped into Spotify’s founder in the lift.

Ed Couchman, head of sales for the UK and Northern Europe at Spotify, joins Ella Sagar to talk about the company’s advertising ambition, its podcast and audiobook strategy, and kindness as a superpower.

The organisation intends to impose its first-ever fine on Apple in the region of €500m next month.

Is it a loose and inaccurate metric or one of the most important we need to be watching?