Why isn’t there a trading system to bridge the gap between agencies and publishers, asked News International’s Patricia Kill at MediaTel Group’s ‘Why Aren’t We All Trading Electronically?’ event at Specific Media on Wednesday.
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Oli Newton, head of emerging platforms at Starcom MediaVest, says it is no longer right to use the singular definition of TV. TV is everything audio visual. As such we need to start thinking bigger and exploring the broader implications of how we get involved…
A majority of independent News Corporation shareholders have voted against the re-election of Rupert Murdoch’s sons James and Lachlan Murdoch. James Murdoch received the largest vote against his re-election at 35%.
Neil Sharman, head of research and analysis, Telegraph Media Group, says that in tough times ad-land needs a monument of hope. He unveils the kind of statue he has in mind…
Continuing a theme from my last but one piece (Has TV been Googled?), where I criticised government and regulators for constantly snipping at and limiting the creative industries in the UK, we now have a two-pronged assault on children’s television…
Catryn Brogan, director at Media Lateral, says media agencies, owners and brands should not be scared to dip their toe into new trading platforms, but embrace them as they become an increasingly vital part of the media trading process…
Jessica Hallsworth, senior research executive, GfK NOP Media, says Google and YouTube actually support TV, providing extra viewing opportunities and hype rather than taking opportunities away…
Raymond Snoddy: “The bottom line is that for the bottom line doing good is good business”…
Apologies to regular readers of this column for not writing about the August ABC’s or letting you know that I was having a short break. I suppose we could have got a guest substitute like they do for Clarkson when he is in Barbados…
I have been following the Athletics World Championships this week, as I am sure many of you have too. I hadn’t realised until I went to tune in for the first time that Channel 4 had snaffled this from the Beeb – and taken Michael Johnson with them.