In response to Raymond Snoddy’s column ‘CRR: “Something must be done about the current state of sterility”‘, David Spon-Smith, consultant at Accenture, believes there is no need to single out ITV any longer…
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Raymond Snoddy says “the Lords Select Committee might come out with a clarion call to abolish CRR but I doubt it; the CC will not wish to re-open the can of worms anytime soon; and while the idea of a wide-ranging investigation into all the dark workings of the advertising business is superficially attractive it is difficult to find anybody who actually wants such a cumbersome and time-consuming thing to happen.”
Neil Mortensen, MRG co-chair, says media measurement needs to drive the market because otherwise we will “wake up in a decade and find our media planners, media owners and brands at the mercy of the “click” and not the consumer”.
In response to Raymond Snoddy’s ‘It’s too early for Hunt to get excited, but is the local TV solution staring everyone in the face?’ article and the comment from Robert Kennedy, Phil Redmond of MerseyFilm suggests Ray and Robert should get out and about a bit more…
…Or to put it another way – “where has the media voice of the agency world gone?” asks HMDG’s Greg Grimmer.
Raymond Snoddy believes he has found the solution to the local TV conundrum – something, he says, that has been under our noses all along and would work (a light-bulb moment that happened in a pub on the way to a QPR game no less)…
In response to Derek Jones’ Standing out in a world of TV clutter article, David Spon-Smith, consultant at Accenture, joins John Billett’s discussion – Is television out of touch when it comes to marketing itself?
They came to talk about 2% of the business (paywalls) but left buzzing about 98% (print) and how it should be traded.
Raymond Snoddy says “local TV in the UK would be a very good thing and Jeremy Hunt is clearly serious about trying to establish it… It’s just that there might be fundamental economic reasons why this sector has not flourished, or even managed to established itself at all in the UK…”
In response to Derek Jones’ Standing out in a world of TV clutter article, Richard Bedwell, director at Bedwell Media Ltd, joins John Billett’s discussion – Is television out of touch when it comes to marketing itself?