One of the key foundations of the Publicis/Omnicom merger will be savings to the tune of $500 million, but Dominic Mills wonders how Levy and Wren are going achieve such a feat. Cutting duplicate jobs is one answer, but holding down the lid on salaries is another…

Following AOL’s purchase of Adap.tv, along with fresh viewing figures from Thinkbox, it’s plain to see that video on demand is growing, says Dominic Mills – though achingly slowly – and live TV certainly retains an iron grip on our viewing habits for now.

The launch of the iPad, and later Apple’s Newsstand, marked the beginning of a rare period of tech-fueled optimism for the magazine industry – but after some high-profile flops, was this misguided? Peter Houston, founder of Flipping Pages Media, finds out.

It’s silly season and news is drying up – so it’s a good job Research the Media’s Richard Marks is on hand to share his top ten ways to derive whatever meaning you like from figures that should really be telling a different story.

As Omnicom and Publicis announce a merger that will create the world’s largest marketing and advertising powerhouse, Dominic Mills asks why neither party seems to be able to provide a decent rationale for such a move – and concludes other forces are at work…

Tesco’s new campaign was meant to be the big-game changer but instead, has turned out to be one great big plateful of poo, says Dominic Mills, as he asks where exactly it all went wrong…

After a series of high-profile flops, this week sees the death – or at least the deep-freeze – of 3DTV made official. So what does this mean for the media industry? Raymond Snoddy looks at the impact for everyone, from broadcasters to TV manufacturers.

After both the BBC and ESPN put their 3D development on ice – citing a lack of consumer appetite for the technology – Richard Marks, director of Research the Media, asks how do we research what people will actually do as opposed to what they think they want?

It has suffered from a poor image in the past, but in the last ten years media barter has cleaned up its act says Frances Dickens, chief executive and co-founder of Astus Group – and as the pressure mounts to save money, expect it to become more commonplace.

Digital Cinema Media’s Zoe Jones reports from Cannes this week where – with a small headache – she has seen some fantastic examples of how creativity is evolving through the clever use of technology – from a prototype pair of bifocal 3D glasses to audio watermarking.