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The special media relationship

The special media relationship

22 Sep 2025 | Omar Oakes

One side of the Atlantic is hollowing out what makes its media culture special; the other is fighting to preserve it.

AA/WARC adspend report: industry analysis
AA/WARC adspend report: industry analysis
28 Jan 2019 | The Media Leader Staff
Media brand extensions are heading for dodgy territory
Media brand extensions are heading for dodgy territory
23 Sep 2013 | Dominic Mills
Native Advertising: Is now the winter of dissed content?
Native Advertising: Is now the winter of dissed content?
10 Sep 2013 | Greg Grimmer
TV ads still have most impact – but a decline is setting in
TV ads still have most impact – but a decline is setting in
05 Sep 2013 | Ellen Hammett
It’s time News UK came clean on its numbers
It’s time News UK came clean on its numbers
04 Sep 2013 | Raymond Snoddy

The connected commute

29 Aug 2013 | James Chandler

Commutes used to be filled with boredom and moments of ‘dead time’ – but mobile technologies are swiftly changing that and turning us into connected commuters says Mindshare UK’s James Chandler. So what does the future hold for the brands that effectively engage us as we travel?

Why the Publicis and Omnicom deal is set to squeeze salaries

27 Aug 2013 | Dominic Mills

One of the key foundations of the Publicis/Omnicom merger will be savings to the tune of $500 million, but Dominic Mills wonders how Levy and Wren are going achieve such a feat. Cutting duplicate jobs is one answer, but holding down the lid on salaries is another…

AOL bets on the decline of linear TV: the odds are long

26 Aug 2013 | Dominic Mills

Following AOL’s purchase of Adap.tv, along with fresh viewing figures from Thinkbox, it’s plain to see that video on demand is growing, says Dominic Mills – though achingly slowly – and live TV certainly retains an iron grip on our viewing habits for now.

The basis of optimism is sheer terror

14 Aug 2013 | Peter Houston

The launch of the iPad, and later Apple’s Newsstand, marked the beginning of a rare period of tech-fueled optimism for the magazine industry – but after some high-profile flops, was this misguided? Peter Houston, founder of Flipping Pages Media, finds out.

Ten top tips for sexing up your research press release

13 Aug 2013 | Richard Marks

It’s silly season and news is drying up – so it’s a good job Research the Media’s Richard Marks is on hand to share his top ten ways to derive whatever meaning you like from figures that should really be telling a different story.

Publicis and Omnicom merger: a towering edifice of ego

29 Jul 2013 | Dominic Mills

As Omnicom and Publicis announce a merger that will create the world’s largest marketing and advertising powerhouse, Dominic Mills asks why neither party seems to be able to provide a decent rationale for such a move – and concludes other forces are at work…

Tesco’s Love Every Mouthful – a plateful of poo

22 Jul 2013 | Dominic Mills

Tesco’s new campaign was meant to be the big-game changer but instead, has turned out to be one great big plateful of poo, says Dominic Mills, as he asks where exactly it all went wrong…

What the failure of 3DTV means for the industry

10 Jul 2013 | Raymond Snoddy

After a series of high-profile flops, this week sees the death – or at least the deep-freeze – of 3DTV made official. So what does this mean for the media industry? Raymond Snoddy looks at the impact for everyone, from broadcasters to TV manufacturers.

3D Television has stalled because viewers are three dimensional

09 Jul 2013 | Richard Marks

After both the BBC and ESPN put their 3D development on ice – citing a lack of consumer appetite for the technology – Richard Marks, director of Research the Media, asks how do we research what people will actually do as opposed to what they think they want?

How media barter is reshaping the way media is traded and paid for

08 Jul 2013 | Frances Dickens

It has suffered from a poor image in the past, but in the last ten years media barter has cleaned up its act says Frances Dickens, chief executive and co-founder of Astus Group – and as the pressure mounts to save money, expect it to become more commonplace.

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