Richard Marks of Research the Media has a confession to make: after years of extolling the benefits of Big Data in audience measurement he must now admit that he was wrong to use those two little words. Here is his apology – as well as a call to action.
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It’s not often that people earn praise before they have actually turned up for a new job. But Tony Hall, the BBC’s incoming director-general, has already played a blinder while still sitting in the Royal Opera House. By Raymond Snoddy.
As a term, big data is now a jargonistic cliché, says Dominic Mills. It’s over-used, mis-used and abused. It’s become the prerogative of people who peddle snake oil in the form of hugely expensive consultancy and software, luring in the suckers…and now marketers have got some major hurdles to overcome.
Although we must applaud the Lebedevs for trying to preserve iconic media institutions, the move to provide London with its own TV channel boils down to a couple of basic questions: can ‘London Live’ come up with something on a limited budget that will attract an audience – and will advertisers support the new venture? By Raymond Snoddy.
Ben Allott at Callcredit believes that if retailers want to continue to survive the economic downturn they need to be savvier with their marketing and start connecting the dots between the online and offline worlds to help drive consumers back to the high-street.
The real reason why Hacked Off, which has been annoyingly effective over the past year, is angry is that they know in their hearts that they have lost the battle to achieve the full implementation of the Leveson recommendations, in particular the statutory underpinning of a new regulatory body.
Bold, brash, big headed and bravely going where everyone else fears to tread, the Managing Director of Mail Newspapers, Guy Zitter, has been calling the shots down in Derry Street since most media buyers were still in short trousers – and the years haven’t mellowed him.
Media commentators across all forms of media are filling time and space with analysis and minute-by-minute coverage of the US Election. Moreover, the British media report that the result is too close to call.
Following George Entwistle’s appearance at the culture select committtee, Raymond Snoddy continues to explore the ramifications for the BBC and its executives…
David Brennan, Founder of Media Native, on the need for objective, representative research to be applied to media decisions because we are incapable of making them based on our own experiences.