Ellie Edwards, MD at QUISMA, says performance marketing offers clients better ways to make their online spend work harder…
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Jim Marshall wonders what the Charter review will have in store for the BBC, when it is able to flex as much muscle as ever? It would be good if it could maintain the same high standards but not at the potential expense of the commercial sector…
Raymond Snoddy on cable television and its ability to fulfil its potential but is yet to serve a “knock-out” blow to satellite and the latest piracy allegations from the UK and Australia levelled at News Corp.
The UK ‘paid for’ product placement market is valued at £9.7 million to £29.1 million, according to NMG Product Placement.
Neil Mortensen, research & planning director at Thinkbox, on the complementarity of TV and social…
Raymond Snoddy considers TV now and in the future with reference to Thinkbox, ITV and Charles Dickens…
The Sun on Sunday will hit the newsstands next Sunday (26th Feb). The announcement was splashed across the front page of The Sun this morning.
Dan Brilot, media consulting director at YouGov, reveals key insights about the connected TV market, which signal a significant change over the course of 2012…
The daily newspaper market is down -8.1% on January 2011, with just one title seeing a year on year increase.
In response to Greg Grimmer’s article “Press-ing the flesh and cutting the rope“, Rufus Olins, CEO of the Newspaper Marketing Agency comments, saying how much others had enjoyed the ANNAs.