James Whitmore, MD at Postar, sees mobile measurement techniques as an industry changing research tool, someone just needs to accept the challenge…
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Raymond Snoddy says the picture is not entirely bleak but it really helps when those owning and running local and regional newspapers actually believe in their future…
The panel at MediaTel Group’s Future of Media Research in London had mixed views on the importance of media research in agencies.
Raymond Snoddy on radio – a talkSPORT football match made in heaven; record audiences; and how to replace dead Radio 4 listeners…
Simon Andrews, founder of the full service mobile agency addictive!, says that while TV has hung onto eyeballs, TV advertising has lost for the war for attention…
Claire Myerscough, business intelligence director at News International Commercial, says newspapers are trailing behind when it comes to creating simple and flexible solutions for buying and selling…
“The old metrics of reach and frequency won’t matter in this brave new world.” So Rhys McLachlan said – Mediacom’s managing partner for implementation and future investments – at The Future TV Advertising Forum last week.
In response to John Billett’s comment on CRR (and Marshall’s age, hearing and understanding), Jim Marshall begs to differ…
In response to Jim Marshall’s TV Summit write-up John Billett, director and owner of Johnbillett.com, says the operation of agency deals means CRR acts as a barrier to entry for smaller buyers and as a protection for the larger agency…
Jim Marshall wonders whether MediaTel’s recent TV Summit makes the case for scaling up to a full TV Conference now – the sort of TV conference that used to happen in Monte Carlo and Barcelona some years ago when everything was less complicated, more profitable and more profligate…