Jim Marshall says Ofcom needs to spend its time managing a TV market that is evolving very quickly, and it will best do that, not by introducing new rules, but by letting existing regulations apply until such a time when the market decides that they are obsolete and no longer relevant…
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Raymond Snoddy says finding a solution to the current super-injunction mess, farce, brouhaha will not be easy, particularly when it is difficult to define what is in the public interest v what the public is interested in (though actually what the public is interested in is a better starting place than is generally supposed)…
James Cridland says in a world of on-demand, video-with-everything, iThat and iThis, it’s easy to forget that while broadcast radio is not shiny or ‘new’, it is an established and successful part of the media landscape: indeed, one that according to today’s figures is getting more popular, not less…
One of the talking points at MediaTel Group’s Youth, Media and Technology event at Channel 4 last week was the use of BBM – Blackberry Messenger.
In response to Brian Jacobs’ article ‘Finally – the year of mobile?’, Vic Davies of Bucks New University, looks at how mobile technology is now creeping into the living room via games consoles and televisions and the effect this may have on the family unit.
Raymond Snoddy: “You would think the television industry would be shouting such good news from the rooftops…. The ‘missing’ viewers aren’t missing at all. They have just wandered off to use all the flexible methods of viewing that technology has offered, as you would expect.”
Brian Jacobs, Founder BJ&A, wonders why advertisers aren’t queuing up to use mobile? Maybe because mobile isn’t really an advertising medium at all…
Raymond Snoddy on the BBC cuts: Blank screens late at night would not be a good idea. You have to show something. The last person who tried blank screens was Prime Minister Ted Heath during the miner’s strike and it didn’t get him very far.
Product placement came to the UK last week, but new research from YouGov suggests the appearance of branded goods in the nation’s TV shows and films
for the first time is unlikely to excite audiences.
Do agencies really hold the key to better and more systems around process and trading? They seem to, judging by the tone of conversation and comment at MediaTel Group’s latest breakfast event – ‘Would more investment in media systems make us all more profitable?’.