More Connected Tv articles

Simon Daglish, the group commercial director of ITV, has said that ad fraud and poor quality audience data is holding TV back from being traded programmatically in the same way video-on-demand content is.

While residential broadband penetration is expected to soon top 100 million US households, traditional pay TV services have peaked and are in decline, according to new research from The Diffusion Group.

In the final of our special reports, Suzy Young uses the latest ad spend data to explain the growth in the TV market.

Channel 4 has partnered with Innovid to become the first UK broadcaster to launch mobile interactive video ad formats (iVOD) on iOS mobile and tablet devices.

AOL Platforms and Multi Channel Network (MCN) have today announced an upcoming pilot in Australia to run the world’s first integrated programmatic private marketplace for TV.

MPs in particular are failing to provide the right solutions, says Raymond Snoddy. So what should the decision-makers do to ensure a fair and stable system to fund the Beeb?

Specific Media and Nielsen have launched a new ‘targeting solution’ that enables advertisers to isolate audiences based on their FMCG shopping preferences across all connected devices.

Available on Freetime for £3.99 a month, ‘Hopster’ will offer “popular shows in a fun, safe and visually engaging environment.”

Data released today by the Advertising Association/Warc shows UK advertising spend grew at its fastest rate for three years in Q2 2014, with growth of 8.5% year on year (YoY) reaching £4,515 billion.

Amazon’s entry into the dongle market will see it offer content from services including Netflix, Prime Instant Video, Hulu, Spotify and Pandora for $39.