Children are topping up traditional live TV viewing by watching online video clips and catch-up TV, choosing what content they get from radio and messaging rather than talking on the phone.
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With the help of new consumer data from Sky, Starcom MediaVest Group’s Simon Stanforth says there are five common myths to be debunked when it comes to video.
A new study from Ofcom has revealed how children are topping up traditional live TV viewing by watching online video clips and catch-up TV.
Independent research carried out on behalf of Digital Cinema Media, claims that ads on the big screen are more than eight times more effective at making a brand “stand out” than television.
New research has revealed that UK consumers are sharing over three times more information on ‘dark social’ channels – where web analytics are unable to track – than via social channels like Facebook.
Advertisers are increasingly running video campaigns across multiple devices – including computers, mobiles and connected TVs – reveals a new study from Videology.
Nielsen will not require consent and will be unable capture viewing on mobile devices, but using an audio recognition tool will be able to assess what content is being watched.
A new study reveals that 83% of UK women will “embrace” connected technology and actively use it in daily life.
Just because we can put advertising everywhere doesn’t mean that we should, says ISBA’s Bob Wootton.
Steve Unger will replace Ed Richards and step up as acting chief executive at the end of the year.