New research from Parks Associates reveals that 10% of US broadband households purchased a streaming media player or stick in the first three quarters of 2014, with Google Chromecast overtaking Apple TV.
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Is it time the UK’s public service broadcasting rivals finally worked together to shake more money free from the US players?
The company reported 14.4 million international subs in September and has since launched in six European countries.
Programmatic specialist Infectious Media has announced a new service that deploys ads on desktops and tablets “within milliseconds” of a TV advert appearing.
Vodafone is in talks with Tesco to buy its loss-making video on-demand service Blinkbox, according to various reports.
According to data released by measurement company Nielsen, the UK’s online population remained almost static throughout October, witnessing a slight 0.2% increase which brought the total to 38.7 million unique users.
TV is one of the fastest-moving areas of programmatic advertising, says Videology’s head of global TV strategies, Rhys McLachlan. Is the ad tech industry ready to deliver?
Smart watches and connected entertainment devices, including game consoles and streaming media devices, will be the most popular gifts for the festive period, according to new research from Parks Associates.
Fru Hazlitt, managing director of ITV commercial and online, has stepped down from her role after almost five years at the broadcaster.
Despite industry reservations, AudienceScience’s Natalie Mazer argues that TV should embrace programmatic sooner rather than later.