Nielsen will not require consent and will be unable capture viewing on mobile devices, but using an audio recognition tool will be able to assess what content is being watched.
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A new study reveals that 83% of UK women will “embrace” connected technology and actively use it in daily life.
Just because we can put advertising everywhere doesn’t mean that we should, says ISBA’s Bob Wootton.
Steve Unger will replace Ed Richards and step up as acting chief executive at the end of the year.
Pay TV adoption in Germany and the UK has reached 86% and 78% of broadband households, respectively, according to new research from Parks Associates.
To ensure success within today’s communication channel, it’s imperative to be relevant and personal. The best way to do this is through data mining and activation, says Yieldr’s Joseph Vito DeLuca.
In the same period, subscriptions are expected to top 6.1 billion, according to the latest Ericsson Mobility Report.
Richard Marks, research director for asi, reflects on the main themes of the 2014 TV and Radio Symposium – and wonders whether 15-24 year-olds will inevitably end up just like their parents…
The transaction will combine Yahoo’s premium desktop and mobile video advertising inventory with BrightRoll’s programmatic video platform and publisher relationships to bring “substantial value” to advertisers.
Vodafone has announced that it will launch broadband and TV services in the UK in the spring, according to various reports.