Pay TV adoption in Germany and the UK has reached 86% and 78% of broadband households, respectively, according to new research from Parks Associates.
Showing 711-2,602 of 2,602
More Connected Tv articles
To ensure success within today’s communication channel, it’s imperative to be relevant and personal. The best way to do this is through data mining and activation, says Yieldr’s Joseph Vito DeLuca.
In the same period, subscriptions are expected to top 6.1 billion, according to the latest Ericsson Mobility Report.
Richard Marks, research director for asi, reflects on the main themes of the 2014 TV and Radio Symposium – and wonders whether 15-24 year-olds will inevitably end up just like their parents…
The transaction will combine Yahoo’s premium desktop and mobile video advertising inventory with BrightRoll’s programmatic video platform and publisher relationships to bring “substantial value” to advertisers.
Vodafone has announced that it will launch broadband and TV services in the UK in the spring, according to various reports.
On Wednesday BSkyB acquired 21st Century Fox’s 100% stake in Sky Italia and its 57.4% interest in Sky Deutschland, in a deal worth almost £7 billion.
New findings and a progress update have been shared with industry from BARB’s Project Dovetail – the measurement body’s new hybrid measurement system for full cross-platform reporting.
Channel 4 claims it is the first first broadcaster in Europe to develop a programmatic platform for agencies to buy VOD ads against its unique audience segmentation as part of a partnership with Freewheel.
As Decipher launches its Wave 5 Mediabug research, Matt Walters, senior consultant, talks us through the competition in the electronic sell-through (EST) market.