The site finished the year with a 3.5 million visitors after reporting a 5 million-strong audience in November.
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Nine of the 10 most popular online news sites recorded an increase in daily browsers in November – with the Telegraph and Independent both boosting traffic by more than a fifth.
Over the last year, the News UK title’s mobile readership has increased tenfold, from 1.6 million to 16.5 million
The Independent enjoyed a 12% boost to its web traffic in October, averaging at a little less than 3.64 million visitors a day.
Despite the looming US Presidential election and snowballing post-Brexit coverage, almost all online news sites recorded declines in traffic in September.
ABC online newspapers – Aug 2016 Site August 16 daily average unique browsers July 16 daily average unique browsers Actual change % change MailOnline 15,228,325 14,878,000 350,325 2.35 Trinity Mirror Group – Digital 8,729,512 8,776,553 -47,041 -0.54 theguardian.com 8,352,910 9,594,927 -1,242,017 -12.94 Mirror Group Nationals 5,262,564 5,274,596 -12,032 -0.23 Telegraph 4,769,878 5,193,068 -423,190 -8.15 Trinity… Continue reading ABC Online – August 2016
The majority of online news sites saw huge spikes in traffic in the month of Brexit and UEFA Euro 2016.
After going online-only, the Independent recorded a healthy increase in traffic back in April, but just one month on it looks like the title is in trouble already.
Since moving entirely online, The Independent has attracted more than 200,000 extra unique browsers – taking the total daily figure to almost 3.3 million.
A total of 46,533,000 people accessed the internet throughout the month.