While a number of online news sites recorded a decline in traffic in February, the Independent’s digital audience was up by more than 13%.
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The Independent managed to increase its online audience by 34.5% period-on-period, while MailOnline’s hit 15.64 million.
The site finished the year with a 3.5 million visitors after reporting a 5 million-strong audience in November.
Nine of the 10 most popular online news sites recorded an increase in daily browsers in November – with the Telegraph and Independent both boosting traffic by more than a fifth.
Over the last year, the News UK title’s mobile readership has increased tenfold, from 1.6 million to 16.5 million
The Independent enjoyed a 12% boost to its web traffic in October, averaging at a little less than 3.64 million visitors a day.
Despite the looming US Presidential election and snowballing post-Brexit coverage, almost all online news sites recorded declines in traffic in September.
ABC online newspapers – Aug 2016 Site August 16 daily average unique browsers July 16 daily average unique browsers Actual change % change MailOnline 15,228,325 14,878,000 350,325 2.35 Trinity Mirror Group – Digital 8,729,512 8,776,553 -47,041 -0.54 theguardian.com 8,352,910 9,594,927 -1,242,017 -12.94 Mirror Group Nationals 5,262,564 5,274,596 -12,032 -0.23 Telegraph 4,769,878 5,193,068 -423,190 -8.15 Trinity… Continue reading ABC Online – August 2016
The majority of online news sites saw huge spikes in traffic in the month of Brexit and UEFA Euro 2016.
After going online-only, the Independent recorded a healthy increase in traffic back in April, but just one month on it looks like the title is in trouble already.