Ozone has officially launched its Audience Connection Platform in the US amid a wider growth push that includes adding nearly 20 additional US publishers to its alliance and hiring more roles in Chicago, New York and elsewhere.
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New research shows that investing in high-attention media channels is more profitable than investing in low-attention ones. But in the past decade, adspend is going the other way. The report’s authors unpack why and what can be done to improve media effectiveness.
A new study examined how high-attention media formats boost profitability, uncovering an ‘astonishing absurdity’ in marketing practice.
Digital ad revenue totalled £18.7bn in H1 and is expected to grow 10% annually in 2025 and 2026, reaching £45bn by next year.
The broadcaster has followed in Channel 4’s footsteps to add Spotify as a distribution partner, highlighting the continued trend of chasing incremental reach.
Over 150 people gathered for an afternoon of padel and community to raise funds at the event organised by Mail Metro Media.
Andy Carter will replace Bignell as CEO of PMX.
Molly Rose Foundation’s Andy Burrows and Conscious Advertising Network co-chair Harriet Kingaby discuss what’s at stake if advertisers don’t apply pressure to social platforms serving harmful content to teens.
The academic joins Jack Benjamin to discuss the ‘antidotes’ to enshittification, how AI slop is taking over our TikTok feeds, the ethics of chatbots and whether business incentives are aligning with social incentives for technological change in media.
Havas Media Network UK’s chief digital officer speaks to host Jack Benjamin about how AI search will make upper-funnel brand strategies more important and why publishers would be wise to lean in to the new era of search even if it puts them at a disadvantage.