| Maria Iu
The Kite Factory created an immersive experience of the zoo’s penguin enclosure to stand out in the busy summer period.
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Progress in online audience measurement means putting humans at the heart of media and working through a deep understanding of real people. Not IDs, devices, users or accounts.
Three months since Google began rolling out AI Overviews in the UK, publishers are attempting to understand the precise impact on traffic, with some outlets reporting a substantial drop in engagement from search.
The Trade Desk will be met with stiff competition in this space from tech giants including Google and Amazon, as well as smart TV manufacturers such as Roku, Samsung, LG, Hisense and TiVo.
The US Department of Justice is expected to recommend Google be forced to sell Chrome as part of its search anti-competition trial. What would it mean for the world’s biggest ad seller?
Mediahuis Ireland’s titles, including the Irish Independent, Belfast Telegraph and Sunday World, will join the online publishing collective.
The media we create for ourselves is the best tool we have to combat noise and disinformation.
Q4 adspend is expected to surpass £10bn, driven by a surge in online display and social media spend.
The news brand’s US audience has reached 41.4m at a time when several UK publications have sought to capitalise on election year reporting.
While Meta’s investments in AI are paying off for advertisers, bets in smart glasses and Reality Labs, as well as higher costs associated with AI infrastructure investment, are leading to cost increases.