It’s earnings season and the publicly listed agency groups have been more expansive about their “proprietary media” or “principal-based media” products.
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One of The Media Leader’s inaugural Future 100 manifestos — to improve working conditions for neurodivergent people in media and advertising — has been developed into an industry initiative.
Members from Stagwell agencies HarrisX and Goodstuff unpack new research which has found advertising adjacent to quality news is brand safe — even against “hard news” subjects like war and politics.
Consumers value companies that demonstrate concern for societal and environmental issues. For brands, this could mean stronger consumer loyalty and trust, as well as higher returns and share price.
Media is now funded by divergent groups of big and small advertisers. There’s no going back, but we need to build an industry where all are united by making their advertising work harder and being sensitive to how they do it.
We all need to take responsibility for the longer-term effect of where we spend our media money, writes the CEO of Electric Glue.
The battle against money laundering in digital advertising is not separate from our fight against ad fraud — it’s an essential part of it, warns The Digital Voice’s founder.
Bauer Media will help combat “shockingly common” issues associated with social media, the company’s ad chief has pledged in a blistering attack on online tech.
The tech platform has launched a product in beta called Moments to enable publishers to place vertical videos into articles.
Immediate is rethinking how it defines first-party data to offer not just targeting based on audience insights but “next-generation” contextual capabilities.