The media we create for ourselves is the best tool we have to combat noise and disinformation.
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Q4 adspend is expected to surpass £10bn, driven by a surge in online display and social media spend.
The news brand’s US audience has reached 41.4m at a time when several UK publications have sought to capitalise on election year reporting.
While Meta’s investments in AI are paying off for advertisers, bets in smart glasses and Reality Labs, as well as higher costs associated with AI infrastructure investment, are leading to cost increases.
| Maria Iu
TV recovered strongly thanks to the Euros, but full-year outlook remains weak.
While the digital ad market grew 16%, video display rose by 26% — the fourth H1 in a row to post double-digit growth.
It’s earnings season and the publicly listed agency groups have been more expansive about their “proprietary media” or “principal-based media” products.
One of The Media Leader’s inaugural Future 100 manifestos — to improve working conditions for neurodivergent people in media and advertising — has been developed into an industry initiative.
Members from Stagwell agencies HarrisX and Goodstuff unpack new research which has found advertising adjacent to quality news is brand safe — even against “hard news” subjects like war and politics.
Consumers value companies that demonstrate concern for societal and environmental issues. For brands, this could mean stronger consumer loyalty and trust, as well as higher returns and share price.