The tech platform has launched a product in beta called Moments to enable publishers to place vertical videos into articles.
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Immediate is rethinking how it defines first-party data to offer not just targeting based on audience insights but “next-generation” contextual capabilities.
Tech is radically changing media and advertising, but our first Future of Media Manchester event reminded us that what matters most to creativity and sales is the same now as it was 200 years ago, writes the editor-in-chief.
Interview: Debbie Morrison is the driving force behind the advertiser/agency contracts on which today’s media industry still depends. Speaking to The Media Leader on the eve of her retirement, Morrison describes her unique career rooting out bad practice and building a more trustworthy industry.
| Maria Iu
The former PwC partner on the highlights and challenges of the programmatic supply chain transparency study, which picked up a Grand Prix at the 2022 Media Research Awards.
Some of us may feel like Miles Bennell, screaming at strangers that someone’s after us. But it doesn’t have to be this way. It’s time to redefine what and who the ad industry is.
Nothing says ‘meh’ like a static ad. Video is a clear win and it’s easier than ever to make these ads. We owe it to quality journalism to do more than still banners.
According to an IPA report, this suggests the impact of SVOD is ‘less significant than previously imagined’.
New analysis has found that paid social spend may be treble the optimal level for growth, while TV could be getting less credit — and cash — than it deserves.
Terry Hornsby, founder and executive vice-president of Mantis, joins Jack Benjamin to discuss how keyword blocklists remain in use by advertisers to the detriment of publishers.