Brands must make customer identity core to their media strategy. Here’s how.
More Digital articles
New research from Enders Analysis presented at the PPA Festival Wednesday suggested publishers must adapt to a post-website era with consumption driven by platforms.
| Maria Iu
Online formats accounted for £4 in every £5 spent on advertising, while the VOD sub-category has been expanded to include SVOD, AVOD and FAST, according to the latest AA/Warc Expenditure Report.
The publisher-backed online ad sales house aims to grow headcount by 20% this year as it targets growth outside the UK.
| Maria Iu
Digital retail media was another strong growth performer in 2024, according to IAB UK’s latest Digital Adspend Study.
The ASA and CAP are aiming to deliver updated guidance by mid-May, but uncertainty over the scope of the ban is weighing on advertisers, agencies, and media owners.
Alessi will take up the role in June. She replaces Debbie Weinstein, who took up a broader remit in December.
The latest IPA Bellwether Report, conducted before Donald’s Trump’s “liberation day”, already showed a fall in business confidence amid macroeconomic uncertainty.
The UK-based startup has gone live after four years of development. Launch partners include The Independent and The Guardian, alongside a host of music labels.
Publishers, adtech platforms, curators and agencies can access the platform to develop, buy and sell AI agents tailored for specific brands’ digital brand safety and sustainability needs.